Core Features

Subscribers

Your audience lives here. Manage, import, and maintain your subscriber list.

Subscriber statuses

Each subscriber has one of the following statuses:

Status	Description	Receives campaigns?
`subscribed`	Active subscriber who has not opted out.	Yes
`unsubscribed`	Has opted out via the unsubscribe link or was manually unsubscribed.	No
`bounced`	Email address produced a hard bounce (invalid or non-existent address).	No

NgsReach automatically manages transitions to unsubscribed and bounced status based on unsubscribe link clicks and delivery events from your email provider.

Your responsibility: You are responsible for ensuring you have a valid lawful basis for emailing each subscriber. NgsReach prevents sending to opted-out addresses but does not validate that your original consent collection was compliant. See our Terms of Service for details.

Adding subscribers

Manually

Go to Audience → Subscribers → Add subscriber. Enter the subscriber's email address, name (optional), and any custom fields your workspace uses.

CSV import

Import a list of subscribers from a CSV file. Go to Audience → Subscribers → Import and upload your file. The CSV should contain at minimum an email column. Supported columns:

Column	Required	Description
`email`	Yes	Subscriber email address.
`name`	No	Full name or display name.
`first_name`	No	First name for personalisation.
`status`	No	`subscribed` or `unsubscribed`. Defaults to `subscribed` if omitted.

Duplicate email addresses in the import are skipped. Existing subscribers with matching emails are updated rather than duplicated.

Editing a subscriber

Click any subscriber's name to open their profile. From there you can:

Edit their name and custom fields.
Change their status (e.g., resubscribe a manually unsubscribed address).
View their campaign history and last engagement.
Delete the subscriber from the workspace.

Unsubscribes

Every campaign sent through NgsReach includes an unsubscribe link unique to that subscriber. When clicked:

The subscriber is shown a confirmation page at app.ngsreach.com/unsubscribe.
Their status is immediately updated to unsubscribed in your workspace.
They are excluded from all future campaigns automatically.

You can also manually unsubscribe a subscriber from their profile page. This is useful when a subscriber contacts you directly to be removed.

Bounces

When your email provider reports a hard bounce for a subscriber's address, NgsReach automatically updates their status to bounced. This requires the Resend webhook to be configured.

Soft bounces (temporary delivery failures) are logged but do not change the subscriber's status unless they persist.

Deleting subscribers

Subscribers can be deleted from the subscriber profile page. Deletion permanently removes their record from your workspace, including delivery history. If a subscriber requests erasure under GDPR or similar laws, use this action to fulfil the request.